The Daily Grind Video

You read that right. The Apple Watch has officially made its editorial debut.

At first glance of Vogue China’s November issue, all you see are cheekbones. Supermodel Liu Wen’s exquisite, envy-inducing cheekbones. And then you see it: the latest must-have wrist piece that’s set to go on sale as soon as January 2015.

Last month, it was the second biggest thing at Paris Fashion Week—the first being appearances by North West—where it was put on display at the Colette store. Apple has been making big fashion hires for the past year or so, tapping the biggest names in the industry to join their tech team, so it was really only a matter of time before the gadget appeared on a glossy.

The Apple Watch, which we’re still disappointed that it wasn’t named the iWatch, will retail for $350, so you better start saving your coins now.


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