Thank you, Mr. Kanye West.
Kanye West’s creative think tank also known as DONDA (named after his late mother) strikes once again. This time, by creating a brilliantly simple album cover for Nicki Minaj’s highly-anticipated album The Pinkprint. Featuring nothing more than her name, the album’s title, and a glittery pink thumbprint, Nicki Minaj and DONDA created the perfect cover where minimalism meets Barbie pink.
Back in 2012, Kanye announced plans for his creative house agency during a 80+ Twitter manifesto, where he discussed changing the “world through design” and “picking up where Steve Jobs left off.”
DONDA doesn’t just specialize in creating album artwork, they’re also responsible for projects like Big Sean’s “Beware” video, Kanye’s “New Slaves” projections on six continents, and creating the groundwork for Kanye’s 60-foot circular LED screen, which was notoriously broken during the “Yeezus” tour.
Not to mention, DONDA pulled off a screening of his 30-minute Cruel Summer film during the Cannes Film Festival, which featured a breathtaking seven screen display back in 2012.
DONDA is all about creativity, simplicity, minimalism, and innovation, so check out all the single and album covers they’ve created over the years in the gallery below.
PHOTO CREDIT: DONDA Agency