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Hailey Baldwin for Topshop

Right now, most of the leaders of the new cool hail from famous families. And if there’s one thing Topshop is really good at, it’s plucking the coolest girls for their campaigns. The latest is Hailey Baldwin, daughter of Steven Baldwin and BFF of Kendall Jenner.

This is the first big brand gig the 18-year-old model has landed, as she joins the likes of Cara Delevingne to become the solo face of Topshop’s new denim campaign. In the shots unveiled in stores and online, Hailey uses her long legs to model a variety of jeans and show off her tight tummy in a crop top or two.

Keeping things casual in boyfriend, extra distressed, and bell bottom styles, Hailey serves a sultry face behind her short, messy waves and no-makeup makeup.

Hailey Baldwin for Topshop

This comes after walking the runway for the first time during the British brand’s show last season.

Hailey Baldwin for Topshop

Looks like Kendall and Cara have got themselves some friendly competition. Watch Hailey dance around in denim in the behind-the-scenes video below.

PHOTO CREDIT: Splash News/Topshop

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