The Daily Grind Video

When Rihanna was named creative director of Puma, we all couldn’t wait to see what direction she would take the brand. Now, we’re getting our first look at just what the island beauty has in store.

In her first Puma ad, RiRi rocks a visor, crop top, and a pair of Pulse XT sneakers. All by Puma, of course. Although Puma has struggled to compete with brands such as Nike and Adidas, there’s no doubt that with Rihanna behind the scenes, and co-signs from other artists such as Future and Meek Mill, the brand’s standing among the younger generation will greatly improve.

What’s next? Hopefully a signature collection from the bad gal that’ll have us ready to give Puma the money.


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