PUMA

Considering all of the boss moves he’s made over the years, it’s no surprise he’s Puma’s new choice for creative director.

This past Friday, Erykah Badu celebrated her 47th birthday with an epic bash at the Bomb Factory in Dallas. Everyone from Yasiin Bey (f.k.a. Mos Def) to Jada Pinkett-Smith came out to show love. Dave Chappelle even serenaded Erykah with a rendition of Prince‘s “1999!” But one of the most heartwarming moments of the celebration came […]

Rihanna‘s footwear has become one of the hottest must have accessories for fashionista’s today — so much so that even Forever 21 allegedly couldn’t resist jacking her swag. According to the Fashion Law, Puma filed a lawsuit against Forever 21 in Los Angeles last week, alleging that the fast fashion retailer infringed on patents, trade […]

No knock-offs allowed.

From number one albums to sold out tours, Rihanna is always making major moves.

In her latest Puma campaign for Puma Suede, the reality star has gone full-fledged '80s mode.

Anytime the family shares a video on social media, ten times out of ten, it's pretty epic. That was the case again when Ms. Badu posted a Facebook clip of herself singing Frank Sinatra’s famous tune “High Hopes."

Lil Yachty is the new face of the PUMA and Pink Dolphin clothing. The capsule collection includes jerseys, t-shirts, shorts, and the classic suede sneakers by PUMA. In the campaign, the Atlanta rapper models pieces inspired by the deep-sea, in colors like soft pink, aqua, and shades of blue. The sneakers are designed with translucent soles, with a wave design on […]

Puma took to Snapchat to reveal the release news and share a first look at the brand new colorways, which include "Green/Bordeaux," "White Glo," and "Black Satin."

Puma has unveiled the third Fenty by Puma release, and it might not be what you were expecting.

Will this be enough to bring Puma to prominence?

That Rihanna reign is something serious.