The Daily Grind Video

Diddy has found yet another way to make money.

The music mogul, who just scored big on his public bet with Mark Wahlberg, now has a new fragrance called 3 a.m., and it might smell like a night with him and Cassie.

In a steaming hot new video spot featured on, Diddy and Cassie can be spotted running through the city, before engaging in several passionate embraces as they rip each other’s clothes off in the bedroom, in the kitchen, and basically wherever they are at 3 a.m.

Diddy told Style about the video concept for his new fragrance:

“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”

You’ll have to buy 3 a.m. when it hits stores on May 6th to find out if anything scandalous rubs off on you.

Warning…Cassie even flashes a bit of nipple in the video!