Despite its successful release in 2013, Jay Z's signature cologne could end up costing him millions - $18 million to be exact.

Diddy has found yet another way to make money. The music mogul, who just scored big on his public bet with Mark Wahlberg, now has a new fragrance called 3 a.m., and it might smell like a night with him and Cassie. In a steaming hot new video spot featured on, Diddy and Cassie […]

Celebrities frequently lend their famous faces to endorse various different products. Whenever I notice that Jessica Alba wears a specific kind of mascara, it might make me much more likely to buy it. But sometimes, celebrities will sponsor some really weird stuff! Justin Bieber, a 16-year-old boy, now has a line of nail polish! Ummm, what?? Although […]

So although Tiger Woods is returning to the golf game, his business opportunities are not. The day after Tiger announced his return to golf, Gatorade announced that they have dropped Tiger Woods and their endorsement of him. ‘We no longer see a role for Tiger in our marketing efforts and have ended our relationship. We […]