Apple’s Worldwide Developers Conference (WWDC) was held earlier today in San Francisco and, as expected, dropped a lot of new information about soon-to-come Apple Products, including a revolutionary music streaming service.
The WWDC touched on several topics, such as the new operating system, updates to iOS9 and Apple Maps, Apple Pay, and the big reveal—Apple Music.
The new operating system will be called OS X El Capitan and is “smoother, simpler, and faster than ever,” according to Craig Federighi, Apple Senior Vice President of Software Engineering.
A big improvement in iOS 9—the “Now Playing” screen will automatically appear when headphones are plugged in. Brilliant. The App Newstand will now be called just “News” and will deliver content from publishers such as The New York Times, Conde Nast, ESPN, and more. iOS 9 will also have improvements for a better battery life.
You may have thought the TIDAL Launch line up was impressive—and it was—but Apple is also not fucking around, fam. They brought out Beats founder and music industry maven Jimmy Iovine to unveil what Tim Cook called “the next chapter in music.” The service is $9.99 a month with the first three months free for individuals and $14.99 for a family plan.
This next chapter, Apple Music, was described by Iovine as such at the event:
“It’s a revolutionary music service curated by the leading music experts who we helped hand pick. These people are gonna help you with the most difficult question in music: when you’re listening to a playlist, what song comes next.”
It was then revealed that Zane Lowe, former BBC Radio 1 host and mere mortal who once evoked real tears from Kanye West, will be the voice of Beats 1, a 24-hour, global radio station.
Drake then came through, as he does, to talk about an aspect of Apple Music called Connect, a service that will make it easier for artists to upload music. Drake purchased a vintage Apple employee jacket specially for the event because The Boy is secretly a middle-aged Jewish dad on the low and would do some cute shit like that. (Love you, Drake. Mean it.)
The Weeknd then closed out the event with a performance of his new song “I Can’t Feel My Face,” though he was lauded as a “new artist.”
PHOTO CREDIT: Instagram