Empire has become its own Empire.
The hit Fox TV show is one of the biggest things to happen in pop culture in a while. Even the fashion world has taken notice of the popular drama series and is collaborating with the program on a few style ideas.
Saks Fifth Avenue recently announced their exclusive partnership with Empire that will bring the show to life via a set of curated items. Fashion brands like Boss, Dior, Marcelo Burlon, and others contributed styles that closely represent the tastes of each character.
Jeffrey Godsick, President of Twentieth Century Fox consumer products, released a statement:
“The influence Empire has had on so many aspects of popular culture proves it has the ingredients to become a standalone fashion brand.”
Saks Fifth Avenue President, Marc Metrick, stated:
“The lines between fashion and entertainment are interesting. Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks.”
Empire Season 2 premieres on Fox Sept. 23. The curated collection will be available in select stores and online at Saks.com. And starting Sept. 10 through Oct. 7, the show will take over Saks Fifth Avenue’s New York and Beverly Hills flagship store window displays.
SOURCE: Mashable | PHOTO CREDIT: Getty