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Billboard Magazine has apologized for “sexualizing” North West in a bizarre tweet sent out Friday morning.

Someone on Billboard‘s staff tweeted out a picture of North West sticking out her tongue while holding a Pez candy dispenser in her hand, with a caption that read, “The apple doesn’t fall far from the tree…” Many thought the joke alluded to Kim Kardashian’s infamous sextape with Ray J.

As the tweet – which has since been deleted – began to pop up on followers’ timelines, the backlash was immediate:

The publication claims the caption was taken out of context and issued an apology: “The caption was about her comments to paparazzi. The suggestion some see was not intended.” The tweet was, in fact, linked to a story on Billboard about North shutting down the paparazzi by saying, “I said no pictures!

It looks like North’s first paparazzi-induced scandal is the books.

SOURCE: Billboard | PHOTO CREDIT: Splash, Instagram, Twitter

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