Following a successful partnership with Kanye West and the highly publicized signing of James Harden, 2015 was quite the year for adidas.
But how will the sportswear brand continue to win in 2016? The brand’s new global ad campaign may offer a few hints. In a short film directed by Terence Neale, cultural leaders such as Iman Shumpert and Luka Sabbat star against a bleak backdrop of apocalyptic scenes and selfie sticks.
“Your Future Is Not Mine” also offers a sneak peek at adidas’ upcoming apparel collections, while sharing looks at their newly released models of Tubular Dooms and NMDs.
Peep the visual for yourself up top.