The Maryland native released his conceptual mixtape SubTrap in 2015 and has been buzzing ever since. His Jacob LaGuardia-directed video opens up with an edited speech from former President Ronald Reagan and features visuals of Jay and his crew swinging around fireworks.
In a statement to Complex, Jay IDK explains the concept behind the Jonathan Espinoza-produced video:
“We’re out here killing ourselves, our people. A lot of rappers lie about who and what they are. I’m not a trapper, I’m not a drug king pen. I created this alter ego ‘King Trappy’ (seen in this video) to put everything into perspective.”
Jay is slated to perform in Washington, D.C. at the end of the month. Watch Jay IDK’s new video up top.