The Daily Grind Video

One month after Caitlyn Jenner was announced as the new face of MAC Cosmetics, her first beauty ad has been released.

The image was shared on the brand’s Instagram this morning and shows Caitlyn styled in black lingerie while applying her signature MAC Forever Free lipstick. Back in February, Cait explained the meaning behind the shade’s name: “This is who I am: Finally Free.”

The lipstick is a rosy nude color, described by Caitlyn as “universal” and “everyday lipstick.” Check out a closer look at Forever Free below, which is available today in select markets.

Proceeds from the lipstick will benefit MAC’s AIDS Fund Transgender Initiative.


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