Talk about gin and juice.
Snoop Dogg has a lot on his plate and he’s not stopping for a beat while his “homey Dr. Dre” comes “through with a gang of Tanqueray.”
Today, Tanqueray Gin announced the launch of a new partnership with Snoop Dogg. The partnership brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.’ Snoop Dogg has been brought on to creatively oversee the Tanqueray Gin & Juice campaign and develop Tanqueray signature cocktail recipes inspired by the global legacy of the song.
“When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem,” said Snoop. “Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out.”
Check out exactly how to sip like Snoop with the recipe below.
Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg
1 oz. Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda
Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime
PHOTO CREDIT: Tanqueray/Diageo