A CEO’s mind, that marketing plan was me.” “What More Can I Say?”

Jay, Dame and Biggs took their deal with Priority to the next level by connecting with Def Jam in a deal that gave major label promotion without the traditionally exploitative revenue splits.

When Jay’s 1998 smash “Hard Knock Life (Ghetto Anthem)” topped the charts, it paid better than what his peers were getting, giving the Roc a huge creative and business advantage heading into the new millennium.

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