Business, Man: JAY-Z’s Most Creative Business Moves
Considering all of the boss moves he’s made over the years, it’s no surprise he’s Puma’s new choice for creative director.
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Until you’re on your own you can’t be free.” “I Got The Keys”
In 2000, Jay’s fifth album, The Dynasty: Roc-La-Familia announced his intentions to create a music empire, similar to Motown.
Producers Just Blaze, Bink! and Kanye West were early draft picks, helping lay the groundwork for a long line of Roc-A-Fella seeds including vets Memphis Bleek and Beanie Sigel, plus Freeway, Young Gunz, Peedi Crak and many more down the Roc bloodline, from Rihanna to J. Cole.
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