Business, Man: JAY-Z’s Most Creative Business Moves
Considering all of the boss moves he’s made over the years, it’s no surprise he’s Puma’s new choice for creative director.
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“You not a boss, you got a boss/Niggas getting jerked, that shit hurts, I take it personally/Niggas rather work for the man than to work with me.” “BOSS”
Jay continues to throw jabs at artists who choose to work with established industry giants instead of his TIDAL and Roc Nation start-ups.
As he said on “Family Fued,” “I’ll be damned if I drink some Belvedere while Puff got CÎROC.”
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