Business, Man: JAY-Z’s Most Creative Business Moves

2003 NBA All-Star Weekend - Reebok and Jay-Z to Launch the 'S. Carter Collection by Rbk'

Source: Theo Wargo / Getty

In 2003, JAY-Z and Reebok partnered for the first artist-sneaker endorsement since Run DMC and Michael Jackson’s respective deals with adidas and LA Gear.

Since Jay’s move, Kanye West, Drake, Big Sean, Pusha T, Macklemore, Lil’ Wayne, Tyler the Creator and Wiz Khalifa have all followed suit.

biggs , creative director , damon dash , Def Jam , Jay Z , kareem burke , priority records , PUMA , rocawear

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Business, Man: JAY-Z’s Most Creative Business Moves

Considering all of the boss moves he’s made over the years, it’s no surprise he’s Puma’s new choice for creative director.