FORD Moves The Conversation Forward With #SeeHer Panel At ESSENCE House

The Daily Grind Video

Source: Ford Motor Company/Nigel Degraff / Ford Motor Company / Nigel DeGraff

#SeeHer And Ford Panel Addressed Representation In Front Of And Behind The Camera

Kudos to Ford and Essence for leading the conversation about black women and representation in front of and behind the camera! Global Grind’s Senior Director of Content, Janeé Bolden recently attended a #SeeHer and Ford panel as part of the ESSENCE House programming held in Hollywood earlier this month.

Source: Ford Motor Company/Nigel Degraff / Ford Motor Company / Nigel DeGraff

After enjoying an insightful fireside chat between ESSENCE Entertainment Editor Cori Murray and writer/producer/actor Lena Waithe, the packed audience at Neuehouse Hollywood was treated to a balanced conversation with representatives from #SeeHer and Ford about inclusivity in advertising and Hollywood. Lead by moderator Knatokie Ford, STEM/Entertainment Engagement Advisor, Association of National Advertisers’ #SeeHer Initiative, the panel brought together a group of highly influential women in entertainment and corporate communications including Kellee Edwards:Travel Expert, TV Host and Explorer Ad Principal; Kanyessa McMahon, EP and Creative Director of Suddenly There; Dibrie Guerrero,Multicultural Marketing Communications Manager, Ford Motor Company and Raj Register, Head of Brand Strategy and Growth Audience Marketing, Ford Motor Company.

Source: Ford Motor Company/Nigel Degraff / Ford Motor Company / Nigel DeGraff

The panelists recently all worked together as part of the new #BuiltPhenomenally campaign for the Ford Escape.

During the panel, guests were given a detailed breakdown of how the campaign was filmed. ESSENCEHouse attendees were able to view several of the ads that were part of the campaign, and hear directly from Kellee Edwards about how her experience as a worldwide traveler and adventurer is changing the way brands think about black female audiences.