Latto Hosts D'USSÉ Friday Celebration In Atlanta

Source: Bre Johnson/Deonté Lee / BFA.com

The party doesn’t stop! Last week, fresh off the one-year anniversary of her album Sugar Honey Iced Tea, three-time Grammy nominated recording artist Latto hosted a D’USSÉ Friday bash at Pasha in Atlanta to celebrate her standout year and upcoming new music. The Atlanta born rapper gathered some of the buzziest names in the city including Jayda Cheaves, Dess Dior, Reginae Carter, Chase B, Zonnique Rodriguez and more for a special Victory Pour toast over her signature cocktail, the D’USSÉ Peach Lemonade.

During her toast, Latto thanked everyone for joining her in celebrating her one-year Sugar Honey Iced Tea album anniversary and new campaign with D’USSÉ. Guests dances to sets from Chase B and DJ Stormy as they sipped on specialty D’USSÉ cocktails, including the Espresso Martini, signature D’USSÉ Lemonade, Peach Lemonade, and Frozen Strawberry Sidecar. In a nod to Latto’s viral meme and her Sunday Service lyric, partygoers stepped “in the booth” to capture their own Victory Pour photo moments. Attendees engraved their own gold cups to take home as a keepsake for future “Victory Pours,” while D’USSÉ brand ambassadors Sullivan Doh and French Marshall led a spirited cocktail education.

Announced last week, Latto is the face of the new D’USSÉ Friday summer campaign. The campaign is inspired by the decade-old Roc Nation tradition of celebrating the end of a long workweek with a D’USSÉ toast. It encourages the culture to come together and shift from a hustle mindset to recognition mindset, which Latto’s “Big Mama” and “bossed-up” persona embodies. The partnership kicked off with a cheeky new Instagram video that plays on fans’ obsession over her mystery “man” which has inspired many memes and social media videos.

Latto’s fete follows last week’s D’USSE Friday celebration with breakout R&B star Ravyn Lenae, who celebrated her debut at Lollapalooza in her hometown of Chicago. Check out some photos from the star-studded night below!