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The Kardashians are once again expanding their empire and this time, it’s in the field of eyewear.

Kim, Kourtney and Khloe are obviously the stars of the new ad campaign for the Kardashian collection of eyewear and they still manage to look sexy with glasses on.   

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Although we’ve never seen any of them wear classes prior to the collection, the trio will undoubtedly attract many of their loyal fans to Sears, where the collection will be sold. Additionally, the sisters are in the ad rocking pieces from their line of body-hugging dresses.

Khloe recently took to her blog to show off the ad:

“Hey dolls! What do you think of this new pic of me and my sisters rocking Kardashian Kollection eyewear with some of our new lace items?! I love it! I’m so excited about the launch of our eyewear line – be sure to check out all the styles in Sears Optical stores.”

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These girls really know how to market themselves and their products. Check out the full range of glasses, as well as the ad campaign for the collection in the gallery above.

SOURCE: Khloe Kardashian