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Placing an advertisement in a magazine or even launching a full-fledged ad campaign is not an easy task and it definitely isn’t cheap. But for someone who has been as successful as designer Phillip Lim, it’s a bit odd that there have never been any advertisements for his clothing brand – until now.

PHOTOS: WORK SPACES: Phillip Lim’s Wonderfully Curated New York Office

3.1 Phillip Lim launches the first ever ad campaign this month shot by Alessio Bolzini in New York and featuring items from the Spring/Summer 2013 collection. It was styled by Nancy Rohde and features Katryn Kruger and Franzi Mueller.

PHOTOS: Phillip Lim Takes To The Pages Of Comic Books To Highlight His Fall Collection

The ad campaign is set to launch in the spring issues of Another, Interview, LOVE, The Gentlewoman and Vogue US magazines, but you can check out the first pieces from the campaign in the gallery above – right now!