The Nike Basketball and the Lebron James line is going pretty well, as they are following up a highly successful model like the Air Max LeBron VII is not easy for designers. Nike sticks with the Air Max tech and making use of great colorways is great promotion for the sneaker. CONTINUE FOR MORE OF […]

Here is a look at the Trainer that has been heavily talked about because of the colorway. But Nike has taken the original Air Huarache Trainer and updated it for 2010. The sneaker now has a Zoom Air insole and a strong red and orange colorway that draws inspiration from DC comic book character The […]

This weekend on September 4th, Jordan Brand will presents the first sneaker from their new Air Jordan COMFORT Series releasing at Miami’s SHOE GALLERY. The significance of this sneaker is the Nike and Jordan Brand is bringing more of a lifestyle feel to this collection. The sneaker combines the Air Jordan 11 upper and the […]

    Fabolous among others such a DJ Jazzy Jeff, Rosa Acosta, and Amber Rose attended Heineken Inspire Event this past weekend that took place in Culver City (LA), California. Fabolous being from NY and who also was the jersey man when sport jerseys were popular ! FABOLOUS WITH ROSA ACOSTA     FABOLOUS WITH […]

Seems like we are seeing rappers, hip hop heads, musicians, and other artists in sneaker culture more than athletes in some Nike and Jordan Brand ads… Is it because Michael Jordan is no longer playing and the brands focus is more lifestyle than performance. Or maybe its just another market to cater to… yea thats […]

Even though the NBA Season is not in right now there has been a lot of excitement with basketball and hip hop culture. The Nike/USAB World Basketball Festival kicked off on August 11th in New York City. And to kick off the event there was party/cpncert in NYC which featured Jay-Z himself. And not to […]

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Air Force One is a powerhouse, it’s basically a house that can fly, the luxuries in this plane are extra ordinary, they are BIG, REAL BIG. Now due to super safety issues we can’t show you a room by room breakdown of Air Force One but we can show you ya boy B.Rock taking full […]

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To ring in the inaugural World Basketball Festival, Mr. Big Pimpin’ himself, Jay-Z, has unveiled his collection of Air Force Ones. The All Black Everything collection, courtesy of Nike, has been donated to the Shawn Carter Scholarship Foundation which will, in turn, auction the shoes on eBay today, August 12th at www.ebay.com/jayznikewbf. Only two pairs of each […]

My parents listened to R&B, Jazz, the Blues, and Soul Music. I listened to Hip-Hop. My Father wore jeans with dress shoes, I wore baggy jeans and Air Jordans. See the Difference? Now adays, We listen to Hip-Hop and our kids listen to Hip-Hop along with our similiar appreciation for some BET programming and Air Force Ones. We’ve […]

Hip Hops two up and coming talented stars J.Cole and Wale are both signed to Jay-Z’s latest music venture, Roc Nation. And a couple days ago they both attended the BET Rising Icons Concert in New York at Avenue on Tuesday night that included a performance from Melanie Fiona. So we have a look at […]

Hip Hop DJ and record producer, a consultant to Nike, and DJ Clark Kent is ATF (Addicted To Fresh). In 2010, there are a lot of those from the younger generation coming up now that are unfamiliar with earlier time periods of hip hop. So here is a look at some of the work of […]

Yesterday we got a look at the ‘Manhattan’ and ‘The Bronx’ Nike Air Force 1 that is from the now known Nike Air Force 1 WBF ‘Be’ Pack. Nike AF1 is going to be involved with possibly a Nike 5 Borough Pack… in celebration of the World Basketball Festival. So here is a sneak preview […]