When we first got word of the Pharrell Williams’ Bionic Yarn collection for G-Star RAW in February during New York Fashion Week, we were unsure what it would look like. The collection, Raw for the Oceans, was supposed to be an exploration of the denim world in a very environmentally friendly way, using recycled materials from the […]

It’s already been a big year of collaborations for G-Star RAW, and the brand is keeping up the momentum by teaming up with Afrojack once again for a new collection due in Spring/Summer 2014. Based on the success of their first line together last year, the DJ didn’t hesitate to jump on board for a […]

Saturdays are usually for lounging around and binge-watching shows on Netflix, but Saturdays during New York Fashion Week are for attending events after hours at the American Museum of Natural History. Fancy, we know. This weekend, I did just that to be on the scene where Pharrell Williams, Creative Director of Bionic Yarn, announced ‘RAW for the Oceans,’ […]

Known as much for her style as her music, Yuna entwines her cultural background with the musical sounds of organic pop, R&B, soul and acoustic folk. She’s already worked with notable producers like Pharrell Williams and is quickly rising from the musical underground to one of the most looked-to persons for lullaby-soothing lyrics. With the […]

When the music world and fashion world come together, the outcome is usually something worth admiring. And that’s exactly what’s happening with G-Star Raw‘s major collaboration with Producer/DJ Afrojack. The pair has teamed up to create a limited edition capsule collection that will be available exclusively on the G-Star website until November 10th. G-Star is already known for […]

Marc Newson might be best known for his work with G-Star, but he also has a pretty amazing pad across the pond in London, England, and should be recognized for it. The influential industrial designer who works in aircraft design, product design, furniture design, jewelery, and clothing incorporates a design style known as biomorphism to his […]

Have you ever thought about how a pair of jeans goes from the cotton mill to the retail floor?  Maybe not, but when buying a pair of jeans, especially at a higher pricepoint, it’s always good to be aware.  STORY: Skrillex Collaborating With Cirque Du Soleil For Las Vegas Residency G-Star RAW wants to take […]

Although it feels like summer outside, the fashion industry is already preparing for fall. With Pre-Fall and Fall collections already hitting shelves, it’s the right time for different brands to begin releasing their Fall/Winter ad campaigns. This upcoming season features many different womenswear brands using silhouettes that could easily be considered unisex.  Who better than […]

Style

Former Cash Money Records member Juvenile was arrested yesterday afternoon after authorities found a marijuana in his home. According to reports, a neighbor called police when they smelled marijuana coming from the house. When police got to the house and went to the door, one of Juvenile’s producers opened the door and the officers saw […]