The Daily Grind Video

Saturdays are usually for lounging around and binge-watching shows on Netflix, but Saturdays during New York Fashion Week are for attending events after hours at the American Museum of Natural History. Fancy, we know. This weekend, I did just that to be on the scene where Pharrell Williams, Creative Director of Bionic Yarn, announced ‘RAW for the Oceans,’ a long-term collaboration between denim brand G-Star RAW and Bionic Yarn.

The collaboration is a creative exploration, where Bionic Yarn and G-Star joined forces to innovate denim. Together, they will create a collection made with recycled materials from the oceans in stores for August 2014. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into existing product lines.

It’s a noble fashion move, and one that will surely be the source of much success. After we were schooled about the damage plastic does to the environment while sitting under the belly of a great Blue Whale, we headed to the blue carpet to chat with Tyson Beckford, Siva of The Wanted, Adrienne Bailon and more. Check it all out in the exclusive video above.


Pharrell Williams Poses For Terry Richardson (PHOTOS)
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