Hit the flip to see how millennials and more are responding to the thought of dermal diamond piercings replacing traditional engagement rings.

Kylie Jenner is growing up before our eyes. In the last two years, she’s gone from skinny 15-year-old, to sexy Kim Kardashian doppelgänger with a rapper boyfriend to match. Now, Kylie wants you to know she’s an all the way adult, and she’s getting some new jewelry in places no one is allowed to see until she’s 18 […]

Elaine Davidson, the Guinness world record holder of body piercings, is now married! Her husband is Douglas Watson, a former civil servant, is much less colorful and adorned than his counterpart. Well, you know what they say: opposites attract. The two made it official by tying the knot in Edinburgh, Scotland.  Douglas wore a navy suit, […]


Last night Diesel and Common introduced some of Hip-Hop’s hottest up and coming stars with Diesel Presents…Only The Brave.  The event was held at New York City’s Gotham Hall and was the pinnacle of months of filming the lives of the newest heavy hitters in Hip-Hop, Donnis, Vado and Big Sean. We were invited to […]

Rapper Ludacris celebrated Day two of his fifth Annual Ludaday Weekend festivities at Primal Night Club in Atlanta and brought out many of his celebrity friends to celebrate. Of course one of Ludacris’ guest was his lovely fiancee Eudoxie. Other guest in the building for day two of Ludaday Weekend included Keshia Knight Pulliam, Lance Gross, […]


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  If you are in the NYC area there is going to be a huge sample sale Tuesday through Thursday at DIESEL’s HQ. If you are in the area dip in and pick up a few things! Shout out to Delmar at Iced Media and DIESEL for the heads up… details are below. When: July […]

There’s another Avatar movie coming out, and it doesn’t have anything to do with blue people. The Last Airbender will be the live-action movie adaptation of Nickelodeon’s animated hit Avatar: The Last Airbender, which aired on the children’s network from 2005 to 2008. Fans of the cartoon are all-too-excited about the movie’s release, but the bigger […]

<p>&lt;img class="alignnone size-full wp-image-28888" title="diesel-compass-watch" src="http://urswurve.com/wp-content/uploads/2010/01/diesel-compass-watch.jpg&quot; alt="diesel-compass-watch" width="150" height="150" /&gt;</p><p>&nbsp;</p><p>Sporting dual time zones and an integrated compass, the Diesel Compass Watch ($250) is one unique timepiece. The watch is dominated by the oversized stainless steel face, which boasts a large square main dial, a slightly rectangular secondary dial, and a circular compass window. Also available […]


Diesel Fragrance has partnered with rapper Common to launch a new fragrance Only The Brave.