steve rifkind

Meet bubbling singer/songwriter Alus. The 21-year-old songstress was discovered on Steve Rifkind and Russell Simmons’ new music platform ADD52 radio on Samsung’s Milk Music. Her debut EP, Alustrious, caught the attention of music lovers who appreciate a mashup between ’90s R&B and the new millennium sound. Alus’ latest offering stems from a really bad relationship she was in […]

Last night was a huge night for music. Russell Simmons, Steve Rifkind, and Samsung celebrated the launch of ADD52, Russell and Steve’s digital emerging artist platform, and Milk Music streaming service at Brooklyn’s Riverside Studios on the river front in Williamsburg. The celebration included performances by ADD artists Niykee Heaton (pictured above), 3D Na’Tee, Tayyib […]

Countless celebrities are flocking to Los Angeles to blow off a little steam and celebrate BET Awards Weekend. Wednesday night, Russell Simmons and All Def Comedy Live kicked off the celebrations in a major way. Uncle Rush and the hardworking A.D.D. crew put together a night full of laughs to honor funny-man Tony Rock’s birthday. Among the […]

Do you want a piece of L-O-V-E?! Your answer should be yes. Meet Love Dollhouse, the emerging trio that’s bringing back the nostalgia of ’90s R&B girl groups one song at a time. Reigning from the city where Motown Records was founded, Detroit, Chelsea, Ryan, and Jazz are full of the feel good melodies and soulful vocals […]

Hip-hop mogul Russell Simmons and music entrepreneur Steve Rifkind have launched ADD52, a web portal designed to help emerging artists. During an intimate event Tuesday night at Samsung’s Galaxy Experience pop-up venue at South by Southwest, the two released the latest partnership, named after their All Def Digital company and ADD52’s 52-week initiative. The ADD52 site will […]