Who says fashion doesn’t give back?
Gucci is helping to give back in a big way with their Chime For Change campaign, and they’ve enlisted a few heavy hitters to help them with the task at hand.
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Chime For Change is an organization devoted to promoting education, health, and justice for women and girls around the world. There are a number of women who have signed on to help with the campaign, including Salma Hayek, Gucci creative director Frida Giannini, and mommy to the extremely adorable Blue-Ivy, Beyonce – who for the first time introduced herself as Beyonce Knowles-Carter in the campaign video below.
When expressing her passion for the Chime For Change campaign, Mrs. Knowles-Carter said:
“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be.”
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We agree with Bey, and it’s great to see such strong women working to help promote such an amazing organization.
Check out the gallery above for a few of the Chime for Change campaign images, however for a more detailed view of the Chime For Change initiative, press play on the video below.
