The King of Beers is getting a makeover! Anheuser-Busch has decided to give their beer cans an ‘updated look’ and it has the company seeing a lot more red than its predecessor.
The Budweiser can, which hasn’t been changed since 2001, has a more contemporary look and features the brand’s bow tie, which was already on the bottles but not the can.
PHOTOS: The Best American Beers
“Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate,” Budweiser vice president Rob McCarthy said in a release.
The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936.
Pictures of our favorite innovative beer can designs after the jump!
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Session Lager: Session is all about drinkability, but never at the expense of character.
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Saison 1900: Its density makes it a beer for special occasions and one to enjoy during your favorite moments.
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Guinness Draught’s classy yet bold can is one of America’s most popular choices.
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5,0 Original cans were designed by Feldmann + Schultchen design studios.
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Four Loko is a line of caffeinated alcoholic drinks sold by Phusion Projects of Chicago, Illinois. Although the caffeinated kinds have since been banned.
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Little Light Liquor: “Meant to appeal to the trendy urbanite, Amore chose a small 33cl beer can and created a modern architectural visual solution with traditional beer colors.”
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Take a look at Fluid Beer packaging design work by Norway based TANK.
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Founded in 1876, Ringnes Beer is the largest brewer in Norway.
