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In the wake of the recent controvery concerning Lowe’s hardware giant and TLC’s reality show, All-American Muslim, Russell Simmons has stepped up his efforts and is calling out the company’s CEO, Robert Noblick.

DETAILS: Lowe’s New Low, Pulls Advertising From “All-American Muslim”

Lowe’s, the home improvement chain, is claiming that it pulled its advertising from All-American Muslim because of threats of a protest from the Florida Family Association.

Russell sat down with A.J. Hammer of Showbiz Tonight to discuss the controversy and why he believes the CEO should resign. The show airs tonight at 11PM EST on HLN, but we’ve put together a few of Russell’s quotes that will be featured.

DETAILS: Top Rabbi Condemns Lowe’s For Dropping “All-American Muslim” 

On Lowe’s pulling their ads from All-American Muslims he says:

“They caved into the bigotry that the hate group promoted.”

“We should call for the CEO to step down… he’s hurting his company”