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Unsurprisingly, Google has come up with a pretty cool idea.

Instead of waiting for your competition to make their moves outside, build a campus for them to work under your roof. 

The Google Campus, located in Shoreditch, London is a new space designed specifically for young and new technology start-ups to have a place to work.

WORK SPACES: Yigal Azrouël’s Rustic NYC Studio

The interior was designed by Jump Studios and it definitely facilitates a creative work environment. The space boasts a very industrial feeling, accompanied by a splash of color. 

The space is open, so that young designers won’t feel cluttered in their environment while trying to come up with the “next best thing.”

WORK SPACES: Curtis Kulig aka LOVE ME’s Manhattan Apartment & Studio

We don’t know if Google has the rights to any new ideas that get thought up on their campus. However, it’s a smart move on their part and it forever keeps them close to new and fresh ideas, which as you can imagine, happen every day.

Take a look at the pictures from the inside the Shoreditch, London Google Campus designed by Jump Studios in the gallery above.