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Alessandra Ambrosio thought it would be cute to dye her adorable white pup in shades of purple and pink. PETA thought it was cruel. And so the battle begins. 

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The beautiful Alessandra is surrounding herself with beautiful things, like her new baby, her growing family and days at the beach, and probably just figured a pink pup would be an adorable addition. 

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Alessandra was spotted out with her little dip-dyed companion, to which PETA responded with the following message:

“What most people don’t know is that dyeing a companion animal’s fur can cause the animal stress and can lead to complications or allergic reactions that endanger the animal’s health. Our dogs and cats love us regardless of how we look; why not extend the same kindness to them?”

No worries, the color was temporary, as the formerly pink pup was back to his natural white fluff this weekend.

What do you think of Alessandra dying her puppy pink?