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We may be in the middle of some summer heat, but fashion is already gearing up for winter. 

The September Issue is one of the biggest months for fashion magazines, which means brands are coming hard with their ad designs, and Chanel is no exception. 

LEAKED: Chanel’s Fabulous Fall Ad Campaign! 

After seeing all of the leaked pictures with their fall/winter collection, the leading fashion brand has officially released their ad campaign for their eyewear collection.

Chanel Fall 2012 Couture Collection: Runway To Red Carpet! 

The pictures were shot by none other than Chanel’s infamous Creative Director Karl Lagerfeld.

Actress and model Maïwenn stars in the simplistic pictures, which tie in with the classic Chanel theme. Chanel always keeps true to their looks and image.

Can you imagine yourself throwin’ shade with these frames?

Flip through the gallery above to see the ads before they hit the pages of your favorite glossy.