The Daily Grind Video

Lana Del Rey’s rise to fame is still on its way up! This fall, she will be the face and the voice of Swedish fashion retail giant H&M. 

For the campaign, H&M used fashion photography team Inez van Lamsweerde and Vinoodh Matadin to capture all of the amazing shots that we’ll begin seeing in October.

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Lana will also star in a full-length film sponsored by H&M and shot by Johan Renck. The fully-plotted music video stars the chanteuse as she sings “Blue Velvet” and will be available to see in its entirety at on September 19, with edited versions used as a TV campaign.

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As for the ad campaign, it features Lana wearing all of the best pieces from H&M’s fall season. You can check out the finished project by Inez & Vinoodh for H&M featuring Lana Del Rey in the galley above!

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