The Daily Grind Video


First the rent was too damn high, now the price of sneakers is too damn high!

LeBron James’ newest sneakers will set you back about $300, but they won’t give you LeBron’s skills on the hardwood. According to a report by The Wall Street Journal, the hefty price on the sneaker is no gimmick; Nike is testing just how much some will pay for a swoosh sign.

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With the cost of cotton and labor rising, Nike has plans to raise the price of their shoe and clothing prices by 5 to 10 percent. 

The release of LeBron’s latest shoe is going to test Nike’s new theory this fall, when they debut their priciest sneaker to date: the $315 LeBron James basketball shoe that includes its own electronics.

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The coming $315 LeBron X Nike Plus is expected to come embedded with motion sensors that can measure how high players jump.

And as long as we continue to line up and buy these sneakers, analysts are saying that the prices are going to continue to creep higher!

Yikes! Will you be dishing out over $300 for a pair of LeBrons?

SOURCE: The Wall Street Journal