The Daily Grind Video

Hedi Slimane’s first collection with the brand formally known as Yves Saint Laurent has finally released its full ad campaign!

Taken by Hedi himself, the campaign is made up of black and white images featuring items from the latest collection that also happens to be Heidi’s first, not only as the designer, but also as Creative Director of Saint Laurent Paris.

PHOTOS: Hedi Slimane Captures Saint Laurent Paris’ Fall Collection In A Way Only He Knows How

Oddly enough, Hedi decided to work out of his Los Angeles office instead of in Paris, which may explain the laid back “rocker” look that comes across in a lot of the imagery from the Fall ad campaign. Each picture is just as dramatic as the last and rarely focuses completely on the clothing. 

PHOTOS: F*ck Your Feelings! Hedi Slimane Finds The YSL Name Change Controversy “Interesting”

Take a look at what we mean by pressing play on the slideshow video that Heidi Slimane put together for Saint Laurent Paris above!

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