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Brad Pitt may have more of an insight into what smells good on a woman than we think!

This fall, Brad will be Chanel’s official spokesman for the Chanel No.5 fragrance, making him the first man to ever be the face of the iconic fragrance. 

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Andrea d’Avack, president of Chanel Fragrance & Beauty, said about the project:

“To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

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You can expect a full advertising rollout that includes a commercial directed by Joe Wright to launch on October 15th, and the print ads starring Brad to hit newsstands during November.