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H&M is going high fashion once again!

FIRST LOOK: Maison Martin Margiela’s Fall 2012 Collection For H&M

This time the Swedish retailer is teaming up with style powerhouse Maison Martin Margiela. Last week, we gave you a first look at the new collab that will include recreations of classic MMM pieces. This week, we’ve got a sneak peek at the official ad campaign launching November 8th. 

VIDEO: Pastels, Prints & Pouts: Lana Del Rey Launches H&M Campaign

From these first images, it looks like the new collection will stay true to MMM’s fashion forward sensibilities, paying close attention to structured shapes and, of course, texture. The Maison Martin Margiela collection for H&M hits stores November 15.

Peep the first images of the campaign in the gallery above.