But this is a collaboration with a twist. Rather than just featuring Beyonce in their ads, the company is allowing Bey to use some of the $50 million in funding to support her own chosen projects, like her upcoming album set to be released in 2013.
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
According to The New York Times, the Pepsi promos will start as soon as she steps off that Super Bowl stage.
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
Looks like we have a whole lot of Beyonce to look forward to in 2013! Check out her first ad above, and the exclusive limited edition soda can below. Find out the breakdown of the entire collaboration here.