The Daily Grind Video

Hedi Slimane may always stick to his aesthetic, but he never ceases to surprise us.

The Saint Laurent Paris Creative Director merged the worlds of music and fashion once again and used alt artist Beck as the main male model for the Spring 2013 season.

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Not only was Beck physically featured in the upcoming ad campaign, he also lent his music to the project! Set to Beck’s “Paper Tiger” from 2002′s Sea Change, the video for the campaign features Hedi’s signature black and white imagery featuring both Beck and model Edie Campbell wearing the latest looks from the collection.

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Beck was photographed by Hedi before the whole Saint Laurent changeover, and we’re willing to bet this won’t be the last time they work together. Take a look at the full photographic campaign and accompanying video for the Spring 2013 season of Saint Laurent in the gallery above and video below.

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