The Daily Grind Video

Lacoste may be the coolest 80-year-old we know.

The French brand, founded by René Lacoste in 1933, reached senior citizen status a while ago, but they are just as cool as ever.

VIDEO: Lacoste Gives Us A Glimpse Into The Future Of The Polo Shirt 

For the Lacoste 80th anniversary, the brand created a total of 12 different DIY customizing kits for their iconic Polo shirt. Based on a design by legendary art director Peter Saville, every month another highly limited kit will be exclusively available from the brand’s F-store on Facebook – starting this Wednesday.

PHOTOS: Peep The Lacoste LIVE! Collection Made For Cool Cats

Check out all the polo designs from the Lacoste 80th Anniversary DIY project by clicking through the gallery above.

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