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Diddy’s taking social media and fashion to new heights. 

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Just in time for Black History Month, Diddy is making history by hosting the very first fashion show on the social media site Instagram.

In honor of his new Sean John men’s collection, Diddy is posting his new line on his personal Instagram page

When asked about his new Sean John collection, Diddy responded: 

“In honor of New York fashion week we wanted to do something that has never been done before. With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”

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Diddy will be posting a new look every 30 minutes on Instagram.

Fans can actually get their hands on the new Sean Jean collection exclusively at Macy’s. 

Check out Diddy’s new looks in the gallery above!

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