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While some may think Big Sean is sticking to laying down track after track in the studio prepping for the release of his second album, they’re wrong. The rapper is proving he has his hands in many pots as he gears up to release another big project.

PHOTOS: Big Sean Talks Making Fake Magazine Covers & Taking Advice From Kanye

Big Sean recently announced the official launch of Aura Gold, a fashion and lifestyle company. The first launch from the company will be a clothing line from the rapper, effectively titled Finally Famous after his first album, and is said to feature t-shirts, sweatshirts and varsity jackets. 

Talking about Aura Gold, Big Sean said: 

“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

Big Sean’s release was just in time for Project MVMNT this week, but in a sea of so many celebrity fashion lines, how will Big Sean fare?

Only time, and sales, will tell. 


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