The Daily Grind Video

Twitter users were fuming on Saturday after discovering shirts listed on Amazon with a slogan that appeared to blatantly promote rape and violence against women.

The shirt follows the popular “Keep Calm “slogan that has countless renditions but shockingly reads “Keep Calm and Rape On.”


The t-shirt was available on Amazon’s UK website but the company that prints the shirts is U.S.-based, Solid Gold Bomb.

The site has since removed the listing after it was notified of the slogan and Solid Gold Bomb apologized, saying the slogans were computer-generated and the company did not deliberately create them.

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Mmm… okay.

Founder Michael Fowler posted a message on the company’s website saying he was “extremely sorry” for the issue, posting:

“We simply do not produce poor humor or offensive products,” Fowler wrote. “As a father, husband, brother and son, I would never promote such product in our company and it was clear to see this when looking across the millions of T-shirts that we offer or can produce on demand. Had these items ever sold, we would have immediately pulled the series and are doing so on our own and Amazon channels worldwide.”

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But his explanation was too little too late for some. Several Twitter users took to their accounts to give their thoughts on the mishap.

@Seja75 wrote:

“@solidgoldbomb 1/4 women will be the victims of sexual violence. Yay you for trivialising it so heinously,” wrote @Seja75.

And another Twitter user Kate Merrick posted:

“When will industries take responsibility for messages they put into the world?”

Amazon’s spokesman in Britain, Ben Howes, gave a statement to CNN saying, “I can confirm that those items are not available for sale.”

The shirts were never actually printed, explained Pete Ashton, a blogger in Birmingham, England says the shirts were never actually printed.

Well, thankfully these shirts were not made and sold and hopefully Solid Gold Bomb and other companies pays more attention to the messages they publicize.