Aside from warm weather and music festivals, one thing we are really looking forward to this spring is the release of Rihanna’s full collection of makeup for M.A.C.
As the pum-pum-patting and the hip-gyrating of the Diamonds World Tour nears its end, Rihanna will wrap the tour with a final show at Brooklyn’s Barclays Center. The next day, Rihanna’s collection with M.A.C hits stores, and we flock to buy it. Simple equation.
PHOTOS: From The Runway To The Makeup Counter! Rihanna Launches New M.A.C Collaboration
Just a few weeks before the release of the new RiRi Hearts M.A.C. collection, M.A.C is giving us a sneak peek at the crown jewel of the makeup collaboration: RiRi Woo. The cosmetics brand has released the first images of RiRi Woo, the red matte lipstick inspired by the label’s “Ruby Woo” staple that Rihanna made famous.
The red lipstick features “RiRi” etched into the lipstick and the traditional black tube M.A.C packaging.
PHOTOS: Rihanna Is A Walking Ad For M.A.C x Rihanna During Diamonds World Tour
According to WWD, the company has tapped Rihanna as “creative partner,” for RiRi Hearts MAC., four limited edition color collections set to launch throughout 2013. And although the brand has collaborated with celebrities in the past, this is the first time the cosmetics brand has teamed with a celebrity on a long-term collaborative effort.
RiRi Woo Matte cool red costs a reasonable $16.00 and will be available from May 2013 exclusively at M.A.C. After the initial launch, Rihanna will continue to roll out seasonal collections, which will include 31 products, from lipstick and false lashes to nail polish.
