Things are heating up and Beyonce is stripping down, as she kicks off the summer campaign for H&M.
After much teasing, and a peek inside a fair share of behind the scenes footage, the official photos of Beyonce as Mrs. Carter for H&M have been released.
In the beach-shot photos, Beyonce flaunts her curves while modeling the low-priced bikinis from the Swedish retail giant’s summer line, complete with flowers in her hair and bangles on her arms.
This is just a taste of what Beyonce has to offer for the H&M campaign; the recording artist is to appear in television commercials, print ads and billboards – and she also had a hand in designing looks in the collection.
And of course, the Queen is repping her husband along the way! The songstress will appear in all ads and commercials as ‘Beyoncé as Mrs. Carter in H&M.’
Check out what Beyonce had to say about the collaborative move with H&M:
On the Bahamas shoot:
“I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late ‘70s.”
On her summer style:
“I love the summer. I’m always in shorts, dresses, light, flowing fabrics, great sandals,” says Beyoncé of her summer looks. She credits her stylists Ty Hunter and Raquel Smith as “an influential part of the process” each day.
On her mother’s style influence:
“I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high end pieces with more accessible styles and make it all work. I’m also inspired by my sister, I love her bold approach.”
Take a look at Beyonce and her curves in the gallery above…oh, and the clothes! Try not to get distracted and check those out as well.