Move over H&M. Uniqlo may be on its way to being the next “fast fashion” company that high fashion looks to for a collaborative effort.
After a successful run with Japan’s Undercover brand, Uniqlo will be working with the very American SUNO.
SUNO is a New York-based womenswear label founded in 2008 by Max Osterweis in collaboration with designer Erin Beatty, and although it didn’t launch until 2009, since then, SUNO has earned critical acclaim from the fashion world. SUNO also counts Michelle Obama, Rachel McAdams, Rachel Bilson and Heidi Klum as valued customers.
SUNO’s range of printed summer dresses, striped tops and floral patterned jeans are dubbed “Japanese Americana” based on the fusion of both SUNO’s American heritage with Uniqlo’s Japanese heritage.
When asked about the inspiration for the collection, Erin Beatty replied:
“[We wanted to take] something that felt distinctly American, and then mix it up in a Suno way, we wanted to create something sweet, straightforward and easy.”
You can look out for the collection to hit Uniqlo store shelves and online beginning on May 20th with prices ranging from $19.90 to $39.90.