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It makes sense that Colombian and Modern Family actress Sofia Vergara should launch a collection via K-Mart. 

Since being discovered on the beach in Colombia, this curvy Latina has struck a cord in the consciousness of American women and has emerged as a neo and atypical Latin-American woman-next-door type, an evolution of the “All American Girl.”

PHOTOS: Sofia Vergara Is Gorgeous In October Vanity Fair

Sofia’s beauty, humor and charm may be essential to her success, but it was her style and choices for red carpets and her entrepreneurial business acumen that landed her her own line.

Witness the 2010 Emmys, this year’s Emmy’s and the NAACP Awards where Sofia stole the show with her looks.

“It’s been a dream that I’ve had for many years,” Sofia told Robin Roberts of Good Morning America yesterday while promoting her line.

“I’ve been in the entertainment business… the Latin market for 20 years, and I’ve always had the girls come to me and ask my advice about clothing… I said, ‘It’s a great idea to have a little side business and to be in touch with my fans.’”

Smart lady!

Check out more pics of Sofia at her K-Mart line launch in New York City in the accompanying gallery.