Rihanna’s team has this marketing/damage control thing all figured out!
While the Bajan pop star was neck deep in a Twitter war with Teyana Taylor, Rihanna (who lit the match to spark the flame) threw a few jabs before she took the opportunity in the Twitter trending topic spotlight to promote one of her latest ventures: her collection with M.A.C. cosmetics. Checkmate? Something like that.
All the beef was moot as she quickly diverted attention by releasing 7 photos of her collection with the makeup giant and announcing the release date to be October 3rd. We’ll mark our calendars.
The fall collection extends far beyond the two prior M.A.C releases in the brand’s traditional packaging. This time around, Rihanna’s line will feature exclusive pink packaging embezzled with her “R” logo. The collection is also all encompassing, as Rihanna departs from the realm of a few limited lipsticks to a full collection – including everything from lashes to brushes and eye shadow palettes.
As per her usual, Rihanna is bringing the heat when it comes to innovative lip colors, and just like with the prior releases, we’re sure those will be the very first to go. Get ready to crash M.A.C’s website on Thursday, October 3rd.
File this under “shit we will definitely be checking for.”