The Daily Grind Video

Ever since the day we learned that Toronto transplant Melanie Fiona does her own makeup, we’ve been hooked. With a personal style that dabbles in a bit of bohemian bliss as well as structured city slicker, we couldn’t help but be geeked at the raven haired beauty’s latest feature with The Coveteur.

While the website normally gives us a look inside the closets of some of our favorite celebrities, this time around, they took the opportunity to chat with the songstress at one of her favorite Brooklyn spots, Madiba. A look in the closet was spared, but there was more than enough info about her personal style in the corresponding interview.

Check out what Melanie had to say about her style evolution, her quest to happiness and her style essentials in the outtakes from her moments with The Coveteur below.

On the evolution of her style: 

“On my first album, the sound was reminiscent of retro soul, so my style was definitely more girly: pencil skirts, peplum dresses, et cetera. Since then, the vibe of the music has gotten more hip-hop and soul driven, and my life has become more spiritually driven, so my style definitely is more reflective of that. I don’t care as much about what people think style is ‘supposed’ to be… I don’t ever want to be confined to one look or image. I enjoy dressing for what makes me feel most comfortable and confident.”

On working with Roc Nation & being the face of RocaWear:

“It was pretty crazy! I was actually one of their first signees. When they approached me about management, they set up a meeting. I had no idea that Jay Z would actually be in the meeting, so it was nerve racking and exciting all at the same. Having his support as a manager and as an artist is pretty cool, in business and as far a street credibility goes! He’s brilliant and having him as a resource for advice is definitely helpful along the creative path. Soon after I signed to them, Jay picked me as the face of the Rocawear Women’s line. They put a massive billboard of me from the campaign right in the middle of Times Square! Crazy!

On her style essentials: 

“I would describe my style as the “Bohemian Tomboy.” If it flows, has fringe, or I can wear sneakers with it, I’m happy. I can’t live without my black leather Grey Ant sunglasses, favourite baggy G-star jeans, or my Nike Sky-Hi Dunks. Oh! and my Christian Louboutin Daffodile booties.”

Be sure to head over to The Coveteur for the full interview.

PHOTO CREDIT: The Coveteur

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